Operations – Publisher Management
JOB/COMPANY SUMMARY:
Xapads Media, an AdTech leader with a global presence, operates out of India with additional offices in the USA, UK, Russia, China, Singapore, MENA, and Indonesia. We specialize in Connected TV (CTV), video (both web and in-app), and display advertising, leveraging our advanced proprietary technology stacks—Xaprio, Xerxes, and Moments. We are looking for a Senior Operations – Publisher Management to join our team. This role will be instrumental in providing technical and operational support to enhance the performance and yield of our diverse publisher portfolio.
JOB RESPONSIBILITIES:
- Develop and maintain strong technical relationships with publishers to ensure a robust and diverse inventory.
- Collaborate closely with the media buying team to understand their needs and ensure alignment with publisher offerings.
- Implement and oversee technical integrations with publishers across various platforms, including CTV, video, web, and in-app.
- Monitor and analyze performance metrics to identify opportunities for optimization and increased yield.
- Lead troubleshooting efforts for any issues related to publisher integration or performance.
- Stay updated with industry trends and best practices in publisher management and ad technology.
- Conduct regular reviews with publishers to discuss performance, challenges, and growth opportunities.
- Implement and manage quality assurance protocols to maintain high standards and compliance across all platforms.
- Develop strategies for fraud detection and prevention, ensuring the integrity and security of our digital advertising operations.
QUALIFICATIONS AND SKILLS:
- Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
- Minimum of 6-8 years of experience in operations or publisher management, with specific expertise in CTV, Web, and In-App publishers.
- Strong technical acumen with hands-on experience in ad-serving technologies and digital advertising platforms.
- In-depth knowledge of Programmatic supply onboarding using VAST and ORTB integrations.
- In-depth knowledge and experience with video ad serving tools such as Aniview, SpringServe, Adkernel, and VDO.Ai.
- Proven expertise in using quality assurance and fraud detection tools like IAS, Pixalate, Moat, Double Verify, and other MRC-accredited tools.
- Excellent analytical skills and the ability to derive insights from data.
- Strong communication and presentation skills.
- Ability to work independently and in a team-oriented, collaborative environment.
LOCATION:
Noida, Uttar Pradesh
HOW TO APPLY:
To apply for this position, send an email to our careers mailbox (careers@xapads.com). In the email make sure to include your resume and any additional information you would feel relevant for this role.
